You wear monsters
René Worni on the Trend Toward Intermedia Editing
Street Journal have done it. Wolfgang Fellner with his
Austria" has announced the multimedia daily newspaper project and
Axel Springer Verlag has also recently announced: Print and
Online editorial team should merge with each other. Editors and
Editors sit at a veritable monster desk, a kind of
journalistic Oval Office. They, like the crisis team during
a catastrophe or like hoarse brokers shortly before the close of trading,
what news and stories have been published and what has already been published on
the websites in advance.
In the case of Axel Springer Verlag, the two companies are merging at the same time.
Editorial offices of his Berlin print titles: Köppels Welt inclusive Welt
kompakt, Welt am Sonntag and Berliner Morgenpost. The journalistic
From a dramaturgical point of view, day-to-day business gains even more importance.
Intensity. Imagine the throng of media professionals at the
long counter. Everyone writes for everyone. Each and every one tries to
story. It's only a matter of time before the
Battle at the cold buffet is coming. In the general crowd, the
editors-in-chief. In the case of Springer, they bear the sole
Responsibility for maintaining the journalistic profile of the individual
Title.
Here in Switzerland, Bern is in the process of gaining initial experience with
Monsterdesk. Goal: to become the best regional newspaper in Switzerland.
make. As we know, the departments have disappeared and the readership
is oriented towards "today" about relevant topics. If there is a lack of thematic
depth, you are referred to the Internet. The editor-in-chief duo
Michael Hug/Markus Eisenhut are certainly risk-tested: Hug, for example, as
Facts co-author in the alleged Villiger affair in the middle of the
90s and as head of the Espace-Kampfblatt in Solothurn, Eisenhut
as head of 20 Minuten and
20 minutes. BZ wears monsters - an exciting experiment with
uncertain outcome. Whether a future Bund editorial team will also work on the
Monsterdesk will take a seat?
René Worni, Editor
