With Webs and Heart: Spider-Man Swings Through Zattoo Movie Night

There are evenings when even Spider-Man prefers to use his powers sparingly. The temperatures at the Zürichhorn would have been enough to turn the superhero suit into a personal sauna even before the first fight. At least a light breeze blew across the grounds from Lake Zurich, which was still quite full.

«Spider-Man: Brand New Day,» the latest blockbuster from the Marvel Universe, was waiting on the big screen. Before that, however, the action first took place right in the middle of the audience.

Right into the middle of the guests, off the cuff

Zattoo had invited none other than Spider-Man as a special guest. The fact that it wasn’t Tom Holland hiding under the mask, but rather an actor in costume, quickly became a minor detail. The superhero moved so convincingly among the guests, posing for photos and putting smiles on the faces of children and adults alike.

Spider-Man showed not only agility but also heart. At the end, he handed out goody bags to the moviegoers. For once, instead of webs, little gifts shot out of his hands.

For Zattoo, the event thus served as a fitting reflection of its brand: approachable, dynamic, and present in many places at once. That evening, the streaming provider didn’t span its network between TVs, smartphones, and tablets, but rather between the screen, the audience, and the live experience.

A New Day for Peter Parker

The movie itself also takes a big leap forward. «Spider-Man: Brand New Day» takes place four years after the events of «No Way Home.» The world has forgotten Peter Parker. He lives alone and devotes himself entirely to his role as Spider-Man. However, the mounting pressure triggers a physical transformation that threatens his very existence.

The film was directed by Destin Daniel Cretton, who previously directed «Shang-Chi and the Legend of the Ten Rings» for Marvel. In addition to Tom Holland and Zendaya, the cast includes Jacob Batalon, Sadie Sink, Jon Bernthal, and Mark Ruffalo, among others. The 140-minute film is the 38th installment in the Marvel Cinematic Universe and also marks Tom Holland’s fourth solo adventure as Spider-Man. Marvel, Allianz Cinema

The web-slinger is currently making a big splash at the box office as well. Since its release on July 31, «Brand New Day» has already grossed approximately $1.75 billion worldwide, propelling it to the top of the 2026 box office rankings in just over two weeks. Box Office Mojo

Zattoo Leaves the Screen

For Zattoo, Movie Night is also a physical extension of a digital business model. Founded in Zurich in 2005, the company is one of the pioneers of Internet-based television. During the 2006 World Cup, Zattoo broadcast the opening match live over the Internet to computers—according to the company, making it the first provider in the world to do so.

Today, Zattoo reaches several million monthly users and, in addition to its consumer business in Switzerland, Germany, and Austria, provides its technology to more than 30 business customers worldwide. Its services have long been available across virtually all devices: from TVs and laptops to smartphones and tablets. Zattoo

However, Movie Night also shows that even a streaming pioneer doesn’t rely solely on individual viewing. When several hundred people watch a screen together—laughing, marveling, or flinching in unison—it creates a sense of collective attention that has become rare in today’s fragmented media landscape.

Spider-Man swings across the rooftops of New York with a flick of his wrist. Zattoo delivers video content across devices, platforms, and usage scenarios. The two networks came together for an evening at the Zürichhorn—and m&k was right in the thick of it with its camera.

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This short m&k video captures the atmosphere before the movie, the appearance of what was probably the hottest special guest of the evening, and a Zattoo Movie Night where Spider-Man didn't use his greatest power on the big screen: his ability to bring people together.