Media Focus reports most successful advertising quarter
As Media Focus reported in its “Medientrend” on Wednesday evening, since measurements began in 1990, there has never been as much investment in traditional advertising in a first quarter as there was in 2006: Specifically, 782.9 million francs, which represents a 1.1 percent increase over the previous year.
As Media Focus reported in the media trend on Wednesday evening, never before since measurements began in 1990 has so much been invested in classic advertising in a first quarter as in 2006: CHF 782.9 million, which corresponds to an increase of 1.1 percent compared to the previous year. At CHF 330.6 million (up 2.9 percent), the advertising month of March also represents the highest value measured. The development of the market shares of the media groups was surprising. Daily newspapers were among the winners in the first three months with a market share of 37%. Gross advertising investment increased by 6.8 percent compared to the first quarter of 2005. This means that the daily newspapers are mainly responsible for advertising growth, according to Media Focus. Trade journals, poster advertising and cinema advertising also increased in the first quarter. The otherwise successful electronic media of television and radio were surprisingly weak. TV advertising fell by 4.8 percent in the first quarter compared to the previous year, while radio fell by as much as 8 percent.
