Crome Communications wins umbrella campaign for RailCity
With the new tagline "Switzerland’s Largest Shopping Center," the Basel-based agency will be launching the new brand identity for SBB’s RailCity brand.
The Basel agency Crome Communications is launching the SBB brand RailCity with the new claim "The largest shopping center in Switzerland". The agency, which has already been supporting RailCity Basel for four years with promotions, events and classic communication at regional level, was recently able to secure the budget for the RailCity umbrella campaign for the whole of Switzerland in a competitive presentation. Crome Communications is developing a communications concept for SBB's shopping and service concept with shopping centers in the train stations of seven Swiss cities, including advertising series, promotions, posters, event ideas and radio spots.
