Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
On the M&K podcast, Andrea Bison and Alexander Jaggy discuss agency culture, AI, and why, in the end, the best ideas come from people.
thjnk Zurich is celebrating its tenth anniversary—and currently ranks first in the Swiss creative rankings. On the M&K podcast «The Creative Sides of Business,» Andrea Bison and Alexander Jaggy speak with Editor-in-Chief Anna Kohler about the company’s early years, positive friction as part of the corporate culture, and the use of AI in the creative industry. Both agree: In the end, it’s the best idea that counts, and that comes from people, not machines. Also discussed: the new Brand Design unit, with which thjnk is responding to the increasing visual fragmentation of brands.
