Dynamic Head Carousel: Interact Media Group and PHD Set New Standards
Interact Media Group and the media agency PHD (Team X) have further developed the proven Dynamic Head format from a technological standpoint. The new «Dynamic Head with Carousel Effect» combines large-scale branding with interactive product presentation—and is expected to exceed previous expectations for user engagement.
Dynamic Head Carousel combines impact branding with product information
Interact Media Group, in collaboration with the media agency PHD (Team X), has further developed the technology behind the existing Dynamic Head format, thereby setting new trends in digital branding. The result is the «Dynamic Head with Carousel Effect»—an advertising format that combines broad-reaching awareness with an interactive product presentation in a premium content environment. While an emotional key visual captures attention, an integrated carousel allows users to explore product details in a targeted manner.
Users can navigate through various highlight tiles with a click or swipe to discover more detailed product information, features, or specific highlights—and interact directly with the brand. According to the announcement, the format is primarily aimed at sophisticated digital branding campaigns designed to bring technological advancements and the uniqueness of products to life in the digital space.
User interaction enhanced through intuitive swiping
Dragan Dojcinovic, CCO at Interact Media Group, explains: «With the Dynamic Head featuring a carousel effect, we’re bridging the gap between impact branding and detailed product information. The performance data clearly shows that user interaction is significantly increased by the intuitive sliding feature.»
The new format is designed not only to focus on visibility but also to deliver measurable results. Simone Buff, Digital Director at PHD, notes: «For premium brands, we’re constantly looking for advertising formats that combine reach with real added value. The customized carousel adaptation has exceeded our expectations for the user engagement rate as well as other KPIs such as viewability and CTR.»
Dynamic Head Carousel Designed for Major Campaign Launches
The enhanced format is specifically designed for launching large-scale digital branding campaigns. The Dynamic Head Carousel is intended to provide advertisers seeking a combination of broad reach and in-depth content for their products with a suitable tool. It is implemented within the Interact Media Group’s premium content environment.
For more information about Interact Media Group's offerings, visit https://www.img.ch available.
Person in charge at Interact Media Group: Dragan Dojcinovic, CCO. Person in charge at PHD (Team X): Simone Buff, Digital Director.
