Scholtysik Niederberger Kraft expands strategic brand consultancy

Oscar Todeschini (42) has been appointed Head of Consulting and Member of the Executive Board at Zurich-based branding agency Scholtysik Niederberger Kraft (SNK). This will strengthen the agency's expertise in the areas of brand strategy, brand management and brand communication and consolidate its position as one of the leading brand agencies in Switzerland, the agency announced on Monday. Companies' awareness of the importance of brands is constantly growing and with it the sensitivity for brand-specific issues. After various training courses in marketing and communication, Todeschini held management positions at Alcatel and Zurich Insurance, among others, and was a member of the management team at Wirz Identity Zurich for four and a half years. Most recently, he worked as an independent brand and communications consultant for various well-known agencies in Switzerland.