IP Multimedia now markets the largest ad screen network CanalPoste

In addition to its own sale, Swiss Post has commissioned the Küsnacht-based marketing organization IP Multimedia to broker CanalPoste, the largest Swiss ad screen network. This will enable the Goldbach Media subsidiary to further expand its leading position in the Swiss ad screen market. CanalPoste has 198 locations and generates around 4 million effective monthly advertising contacts. According to the press release, a comprehensive study on purchasing behavior has also established the profile of post office customers. According to socio-demographic criteria, these correspond fairly closely to the Swiss population. 53 percent of post office visitors remembered the advertising on the screens, 95 percent of whom rated the medium positively. IP Multimedia will use the CanalPoste network to optimize its own offering for national campaigns throughout Switzerland.