Arosa Signs Goedhart and Galfetti as Brand Ambassadors
Arosa Tourism is focusing on authentic storytelling: The comedy duo Nadia Goedhart and Sandro Galfetti are taking on the role of official Arosa brand ambassadors—with a personal connection to the Graubünden mountain destination that goes far beyond a traditional advertising campaign.
Comedy Duo Becomes Arosa Brand Ambassador
Arosa Tourism has signed Nadia Goedhart and Sandro Galfetti as its new brand ambassadors. The two are among the best-known young entertainers on the Swiss entertainment scene: With humorous skits, sharp dialect parodies, and appearances on TV shows such as «Late Night Switzerland» as well as their roles as hosts on Energy, they reach hundreds of thousands of people every day. The long-term partnership begins this summer and will continue at least through the Arosa Comedy Festival in December—with the shared goal of extending the collaboration beyond that.
What sets this partnership apart from a traditional advertising campaign is their personal history: For many years, Nadia Goedhart and Sandro Galfetti have regularly spent time in this mountain destination in Graubünden. Arosa is not a new place for them; it has long been a familiar home.
«For us, Arosa is a place where we can just unwind. The nature, the people, and the atmosphere are unique. It never feels like work when we’re here—more like coming home,» says Nadia Goedhart.
Sandro Galfetti also emphasizes the personal connection: «We’ve been coming back to Arosa year after year for years. We’re incredibly proud to now be able to officially represent the destination. It’s important to us to showcase authentic experiences, and Arosa offers exactly that like no other place.»
Authentic content instead of classic advertising
Throughout the summer and fall, Nadia Goedhart and Sandro Galfetti will regularly produce content from Arosa and share special experiences with their community. Plans include productions at Arosa Bärenland, appearances at the Arosa ClassicCar event, and other activities and events leading up to the Arosa Humor Festival. The focus will be on authentic stories, spontaneous moments, and the people of Arosa.
Marc Gooch, Head of Marketing & Communications at Arosa Tourism, explains the reasoning behind the choice: «We didn’t want to hire traditional advertising spokespeople. Nadia and Sandro have known Arosa for many years and spend their free time here time and again. It is precisely this genuine connection that makes the partnership so valuable to us. Together, we want to tell stories that inspire people and show why Arosa is a place you’ll always want to return to.»
Long-Term Storytelling as a Strategy
With this new partnership, Arosa Tourism is consistently focusing on authentic storytelling and long-term brand ambassadors who credibly convey their enthusiasm for the destination to the outside world. According to the organization, the focus is not on individual campaigns, but on a partnership that connects with people on an emotional level and brings Arosa to life throughout the year.
More information about the destination: https://www.arosa.ch
Responsible at Arosa Tourism: Marc Gooch, Head of Marketing & Communications
