Live Lab Brand Refresh: Clarity and Strength for a Global Event Agency

Live Lab Brand Refresh: When Growth Becomes Visible

The Zurich-based event agency Live Lab has revamped its brand identity. The Live Lab Brand Refresh includes a redesigned website and a fresh visual identity—and is intended to convey to the outside world what has been growing internally over the past few years: an international team, new locations, and an agency on the move.

The past few years have been marked by transformation and strong growth for Live Lab. In 2025, the agency expanded with new offices in Dubai and Riyadh—a milestone in the company’s international development. At the same time, the team grew steadily, and the move to new offices in Zurich marked another step forward. This development made it clear that the time had come to adapt the agency’s visual identity to reflect its brand and aspirations.

Courage and Energy as a Creative Leitmotif

According to the agency, the brand refresh focuses on clarity and strength—and is intended to convey the courage and energy that drive Live Lab. A specially produced office video underscores the agency’s goal of bringing the agency, its people, and its skills to life. The press release states that the full brand identity can be experienced on the newly designed website.

Live Lab is a full-service event agency with offices in Zurich, Dubai, and Riyadh. The team designs and produces brand experiences that connect people both in person and online.

More information: https://www.livelab.ch