SFLB shows the football dream for Swiss Life
Spillmann/Felser/Leo Burnett has created a new soccer sponsorship campaign for Swiss Life. It shows that the insurer's sponsorship commitment not only supports the national football team, but also the next generation.
This is dramatized by a dreaming boy with a picture of a national team footballer emblazoned on his bedspread. The head of the national team player is missing, so on the poster, the streetcar posters and the online banners it looks as if the boy's head belongs on the adult body. You can see the boy's dream: he wants to become a big soccer star one day. At the same time, the microsite created by Swiss Life's own online team Superfan.ch which provides Swiss fans with information. There is also an online game developed by Redworks.
Responsible at Swiss Life: Corinne Pellerin (Head of Brand Management), Nicole Geretti (Brand Management), Thomas Langenegger (Head of Marketing Switzerland), François Foucault (Events & Sponsoring), Eliana Wüst (Online Services). Responsible at Spillmann/Felser/Leo Burnett: Oli Kreienbühl (AD), Christian Schäfer (Text), Peter Brönnimann (CD), Rebecca Krause, Stefanie Brauchli (Consulting), Sabine Bechtel (Art Buying); Photography: Oliver Nanzig; Image editing: Patrick Rohner; Media: ZipMedia, Caroline Nünlist.
