Post Employer Branding: «With You»
Swiss Post has completely revamped its careers page and further developed its employer branding. At the heart of this effort is the new message «With you»—and a platform that is consistently designed from the applicants’ perspective.
Post Employer Branding with a New Look and a Clear Message
Swiss Post has completely revamped its careers page and further developed its employer branding. Since April 2, the new Platform officially online. The key difference from the previous version: The new careers page was designed not from the company’s perspective, but consistently from the applicants« point of view. The overarching message is »With You” — and it highlights the development opportunities that Swiss Post offers its employees.
From Logistics to Leadership: Highlighting the Diversity of the Employer Brand
The new careers page is designed to highlight the diversity of Swiss Post’s employer brand—from operational roles in logistics to leadership positions. In addition to showcasing new work environments, the revamped platform uses simpler language designed to make it easier for applicants to get started and find their way around. This is Swiss Post’s response to an increasingly competitive job market, where clear, authentic positioning as an employer is crucial.
Suan supports Post's employer branding efforts from strategy to illustration
The Basel-based branding studio Suan provided comprehensive support for the project: from strategic planning and UX/UI design to content creation and illustration. The Vimeo video about the project offers a visual glimpse into its implementation:
Contact person at Suan: Sabrina Scherzinger, Brand Consultant
