Publisuisse chases sponsors
Marketing For Publisuisse is campaigning for SRG radio and TeleNewsCombi - and with particular success.
Publisuisse generated last year from the sale of TV advertising on the
six SRG stations. This was announced by the TV marketer last week.
19.5 million francs, which the company additionally invested in the remaining
business areas seem like child's play. But it
is worth taking a closer look at this post, he said.
22 percent compared to 2004, whereas TV advertising
stagnated at minus 1 percent due to the lack of major sporting events.
Publisuisse's "other business areas" include radio and television activities.
TV sponsorship, advertising sales for 100 screens at Naville kiosks
and, above all, the marketing of the TeleNewsCombi. These four
The Publisuisse Annual Report contains a number of
interesting figures. For example, that radio and TV sponsorship
together increased by CHF 0.6 million to CHF 9.9 million in 2005
8.9 million, with radio sponsorship accounting for the largest share.
The lion's share of the market was only increased by 7 percent.
It is important to note that Publisuisse is responsible for sponsoring all 13
SRG radio programs, in the TV sector she was responsible until last
year only TSI.
Recently, Publisuisse has also taken TSR under its wing, SF
on the other hand, goes in search of sponsors itself. From this sponsorship income
it transferred CHF 6.6 million to TSI and the SRG radio stations, whereby
radio stations received 5.3 million francs, 6 percent more than in the
previous year. Incidentally, the annual report also shows that
the SRG TV stations from the TV advertising revenues mentioned above
received a total of CHF 266.2 million, CHF 2.5 million or 1
percent less than last year.
Separate figures on screen advertising at Naville kiosks
Publisuisse did not publish the figures, the turnover is probably still too high.
marginal. On the other hand, another figure is revealing: the
SRG marketer, which also operates the TeleNewsCombi, the advertising combination of
seven private TVs, was able to increase its net sales by 40
percent.
Markus Knöpfli
