Success against stop glue
Advertising: About 3,500 households responded to Swiss Post’s offer to have the “No Advertising” sticker removed from their mailboxes free of charge and without damage.
Advertising In March, the
Swiss Post sent a total of 70,000 letters to households in the
Northwestern Switzerland. She offered them the opportunity to place the stop-advertising sticker on the
letterbox free of charge and gently - for a small fee.
gift. Swiss Post has now drawn an initial interim balance. "Five percent
of all households contacted responded and wanted to receive the
have the adhesive removed," says Swiss Post spokesman Oliver Flüeler. The
corresponds to around 3,500 households. "With this feedback, we are
satisfied," he adds, but emphasizes that the number is still increasing.
the campaign will not be conclusively evaluated until the summer. Then
It is also to be decided whether a similar shipment should be made in other
areas of Switzerland.
The fact that Swiss Post is continuing its anti-sticker campaign in north-western Switzerland
is no coincidence, as 61 out of 100 Basel letterboxes are equipped with
with the appropriate decals or signs. This means that
Rhine bend has the highest density of stop-stickers in Switzerland. In the Basel region
the density is 47, in Aargau 39 and in Solothurn 33
percent.
Markus Knöpfli
Swiss Post sent a total of 70,000 letters to households in the
Northwestern Switzerland. She offered them the opportunity to place the stop-advertising sticker on the
letterbox free of charge and gently - for a small fee.
gift. Swiss Post has now drawn an initial interim balance. "Five percent
of all households contacted responded and wanted to receive the
have the adhesive removed," says Swiss Post spokesman Oliver Flüeler. The
corresponds to around 3,500 households. "With this feedback, we are
satisfied," he adds, but emphasizes that the number is still increasing.
the campaign will not be conclusively evaluated until the summer. Then
It is also to be decided whether a similar shipment should be made in other
areas of Switzerland.
The fact that Swiss Post is continuing its anti-sticker campaign in north-western Switzerland
is no coincidence, as 61 out of 100 Basel letterboxes are equipped with
with the appropriate decals or signs. This means that
Rhine bend has the highest density of stop-stickers in Switzerland. In the Basel region
the density is 47, in Aargau 39 and in Solothurn 33
percent.
Markus Knöpfli
