US newspapers lose readers to new media
Between October 2005 and March 2006, the circulation of 700 US newspapers fell by an average of 2.5 percent compared to the same period in the previous year.
The daily circulation of US newspapers continues to decline. Between October 2005 and March 2006, the circulation of the more than 700 newspapers registered with the Audit Bureau of Circulations fell by an average of 2.5 percent compared to the same period last year, reports the Wall Street Journal. Medium-sized newspapers suffered the biggest losses. The industry sees the reason for the decline in new media, such as online newspapers and weblogs, but also 24-hour news channels, as Pressetext.ch reports. According to the Newspaper Association of America, the use of online newspapers rose by eight percent in the first quarter. It appears that large and smaller newspapers are finding it easier to maintain their circulation than medium-sized papers. Newspapers in large cities have suffered a greater loss of readership than those in small towns.
