Facts appears in a new look
The news magazine Facts has spruced itself up and debuted its new look on Thursday.
The news magazine Facts has spruced itself up and appeared in a new look on Thursday. As Editor-in-Chief Andreas Durisch announced in the editorial, the editorial team is convinced that readers will quickly become familiar with the new Facts. After all, it is essentially the same as the old one. Facts has therefore changed, but only "at first glance": with a new front page design, new fonts and a new architecture. Durisch, currently dual editor-in-chief of Facts and SonntagsZeitung, goes on to write in the editorial that nobody can escape the power of facts in the long term. That is why the title Facts is also the magazine's program. In the cover story "100 reasons why Switzerland is shining again", however, it is not so much hard facts that are presented as a colorful mix of facts. In the Switzerland section, in addition to an interview with Doris Leuthard, you also learn something about her "silent half". This is followed by the expanded business section, which is more prominently placed and also does more justice to the demand for hard facts. The subsequent knowledge section, with the main topics of Christopher Columbus and elephants in Africa, is very much on the magazine track, and in the next section, Lifestyle, which has been expanded in scope and includes the previous culture section, Facts is not particularly different from other weekly titles. What is striking, however, is the treatment of foreign information, which is only included from page 98 almost at the very end of the magazine, just before the final sports section.
However, apart from the rather offensive and successful design of the cover page, the surprise effect of the redesigned magazine remains limited. Although the announced improved reader guidance works perfectly, the impression prevails that the message "I want facts", which was also supported by an elaborate advertising campaign, has not been fully realized. Even if the first issue of the magazine was well received by the advertising industry, the battle for the attention of readers and the advertising industry is likely to remain tough.
Kathrin Fischer
However, apart from the rather offensive and successful design of the cover page, the surprise effect of the redesigned magazine remains limited. Although the announced improved reader guidance works perfectly, the impression prevails that the message "I want facts", which was also supported by an elaborate advertising campaign, has not been fully realized. Even if the first issue of the magazine was well received by the advertising industry, the battle for the attention of readers and the advertising industry is likely to remain tough.
Kathrin Fischer
