Elevator TV has opted for Cinecom
On Thursday, the marketing agency for the new Swiss German private television station Elevator TV was announced; Cinecom was awarded the contract.
The marketer of the new Swiss-German private television channel Elevator TV was announced on Thursday, with Cinecom being awarded the contract. The marketing of the channel, which will be launched in September, includes both advertising islands and program sponsorship. In the initial phase, Cinecom's Managing Director Matthias Luchsinger will personally take care of sales activities. At a later date, integration into the existing TV unit with Sat1 and Kabel eins is planned. As Cinecom announced on Thursday, it will present an action plan in the next few days and inform customers and agencies about the offers. According to the press release, Matthias Luchsinger is looking forward to his new role and is convinced "that Elevator TV's formats will meet with great demand". For the Publigroupe subsidiary Cinecom, the conclusion of the contract represents a significant expansion of the TV portfolio and a welcome addition to the existing offerings of Sat1 Schweiz and Kabel eins.
