Dietlikon Economic Development: DACHCOM Launches «space dietlikon»
DACHCOM developed a comprehensive location promotion and communication strategy for the municipality of Dietlikon—complete with its own name, tagline, and digital platform.
Economic Strategy 2040 as a Starting Point
With its Economic Strategy 2040, the municipality of Dietlikon aims to sustainably strengthen its appeal as a business location. To implement this long-term plan and realize the full potential of the economic region, it commissioned the agency DACHCOM to develop a location promotion and communication concept. This provides Dietlikon’s business promotion efforts with a clear strategic and communicative foundation.
Since then, DACHCOM has been supporting the municipality as a partner for effective communication—with services in the areas of strategy and consulting, branding and design, digital solutions, and content production.
Naming and Tagline: «space dietlikon» with «work. live. grow.»
To establish a sustainable brand identity for the economic region, DACHCOM developed the name «space dietlikon.» It is intended to serve as a multifaceted message highlighting the location’s strengths, to be understood in an international context, and to deliberately evoke associations with the neighboring «Switzerland Innovation Park Zurich.» The name is reinforced by the three-part tagline «work. live. grow.» and by an icon featuring a modern interpretation of a starry sky, symbolizing networking, science, and innovation.
Platform and Content as Key Communication Tools
Dietlikon's business development initiatives are consolidated on a platform created by DACHCOM at www.space-dietlikon.ch. The platform showcases existing location advantages and highlights future growth opportunities for individual areas. The goal is to engage target audiences from the business community in location promotion through authentic success stories. DACHCOM is responsible for editorial planning, content creation, and the distribution of content on the platform as well as via social media channels.
«Space Dietlikon» is intended to maintain a continuous presence and engage in dialogue with stakeholders from the business community, the political sphere, and the general public.
More information about the initiative is available on the platform www.space-dietlikon.ch to find.
Responsible agency: DACHCOM Rheineck / St. Gallen
