Teletext is being used more frequently again

The first quarter of 2006 brought another record for Teletext. With the highest daily reach of 2.2 million users and a daily average of 1.5 million readers, the medium is very popular. Teletext set its daily user record on February 19 during the Olympic Games in Turin. The daily average in the first quarter of 2006 rose by 135,000 to 1.52 million users, a new record. Compared to the same period last year, Teletext has increased its gross reach by over 14 percentage points. The increase during this period over the last three years is as much as 37 percent, according to a press release. Teletext also set a new monthly record on the Internet. This was in March 2006, when over 22.7 million page impressions were measured. The record value of the previous month around the Olympic Games in Turin was thus even exceeded by 600,000 page views.