"today" launched on schedule in Basel, Berne and Zurich
Switzerland has an evening newspaper again. On Monday at 4 p.m., the first issue of Ringier’s free newspaper was available in over 400 distribution boxes and was diligently distributed by 150 newspaper vendors.
Switzerland has an evening newspaper again, writes the news agency SDA. On Monday at 4 pm, the first edition of the Ringier free newspaper was delivered to over 400 boxes and was diligently distributed by 150 colporteurs. The first issue attracted a great deal of attention from the advertising industry, with around a third of the 32 pages in tabloid format being advertising (7 full-page and 5 half-page ads). The lead story of the first issue is football: "Nati without Hakan! Murat rages" is the headline. The structure of the paper is also clearly visible on the front page, as the four sections have been given four different colors. Blue for news, green for sport, yellow for knowledge and red for the nightlife section. On page 2, "heute" features people news, powered by Schweizer Illustrierte. This is followed by Swiss news on page 3 and foreign news on page 4 with half a page. Business news has been given half a page on page 7 and local news from Zurich half a page on page 9. Pages 10 and 11 show large-format pictures of the day, before the section and color change on page 12: green for the 2-page sports section.
On page 16, which is already highlighted in yellow like the knowledge section, the heute editorial team introduces itself. "heute" is the fastest newspaper in Switzerland, with the latest news of the day reaching readers "fresh off the press in the afternoon". The active involvement of readers is important for "heute", which is why there are many surveys, competitions and prize draws. Reference is made to the new website.
The newspaper makers want to appeal to a young and urban target audience with the new free newspaper. An important section is therefore the nightlife section with tips on movies, TV, concerts and parties. But the section also includes book tips, puzzles, games, comics and the weather forecast. The double page Community introduces singles and the competition in which "heute" is looking for a mascot. It is to be hoped that the success of "heute" does not depend on the mascot. Evening newspapers have not yet been crowned with success in Switzerland, writes the SDA. There has been no evening newspaper in German-speaking Switzerland since 1977.
Kathrin Fischer
On page 16, which is already highlighted in yellow like the knowledge section, the heute editorial team introduces itself. "heute" is the fastest newspaper in Switzerland, with the latest news of the day reaching readers "fresh off the press in the afternoon". The active involvement of readers is important for "heute", which is why there are many surveys, competitions and prize draws. Reference is made to the new website.
The newspaper makers want to appeal to a young and urban target audience with the new free newspaper. An important section is therefore the nightlife section with tips on movies, TV, concerts and parties. But the section also includes book tips, puzzles, games, comics and the weather forecast. The double page Community introduces singles and the competition in which "heute" is looking for a mascot. It is to be hoped that the success of "heute" does not depend on the mascot. Evening newspapers have not yet been crowned with success in Switzerland, writes the SDA. There has been no evening newspaper in German-speaking Switzerland since 1977.
Kathrin Fischer
