Goldbach Makes Convergent Video Measurement Accessible with TV+

With TV+, Goldbach is launching a new product designed to make converged video measurement practical for advertisers for the first time. The launch comes just a few months after Mediapulse announced the expansion of Swiss TV research to include the measurement of online video ads. Goldbach is the first market partner to commit to this initiative and the first ad seller to integrate its TV-adjacent premium online video inventory into the new measurement system.

Net reach can now be measured across platforms for the first time

According to Goldbach, the new converged video measurement system makes it possible, for the first time, to report a campaign’s net reach across platforms—including linear TV, replay ads, and online video. This avoids double-counting and makes the additional contribution of online video to TV reach transparently visible. This lays the foundation for a common metric in video planning.

TV+ extends linear TV campaigns in a targeted manner to measurable, TV-like premium online video environments such as RTL, Joyn, and TF1. This allows advertisers to tap into additional reach in high-quality online environments and reach target audiences who are increasingly consuming content via streaming platforms.

TV+ as a Gateway to Convergent Video Measurement

«With TV+, we’re creating a new approach to converged video measurement. Advertisers not only gain additional reach, but also the transparency and comparability they need for sound campaign planning. This makes the new video measurement system usable in practice for the first time,» says Alexander Duphorn, CEO of Goldbach Media.

Mediapulse’s convergent video measurement solution is designed as an open industry solution and, according to the announcement, is also available to other marketers and providers of TV-related online video inventory. The official launch of TV+ is scheduled for August 2026. An exclusive introductory offer will be available to advertisers during the launch phase.

For more information about TV+ and convergent video measurement, visit the Goldbach website: https://www.goldbach.com