RE/MAX and Mind Studios Launch the "Remaximal" Campaign
With «Remaximal,» RE/MAX Switzerland is launching a three-phase national brand campaign—developed by the Basel-based digital agency Mind Studios. The campaign focuses on real real estate agents rather than models, a consistent brand identity, and a strong local presence in all three language regions.
With the RE/MAX Remaximal campaign, RE/MAX Switzerland is making a clear promise: national brand strength and local presence are not a contradiction, but rather complement each other. The Basel-based digital agency Mind Studios has developed a multi-tiered communication architecture for this campaign that unites all three linguistic regions of Switzerland while also allowing each RE/MAX location and every real estate agent to maintain a distinct identity. The campaign will run throughout Switzerland starting June 18, 2026.
A three-tiered structure: national, regional, and personal
The communication architecture of the Remaximal campaign is structured on three levels. At the national level, RE/MAX Switzerland is strengthening its market position and brand awareness in German-speaking Switzerland, French-speaking Switzerland, and Ticino. At the branch level, the offices generate regional leads for property appraisals and sales listings. At the third level, each real estate agent builds their own personal brand. This model is designed to enable RE/MAX to present a unified national image while maintaining a decentralized, local, and personal presence.
The advertising materials are being rolled out nationally as a cross-brand campaign and, in parallel, regionally, featuring the respective location and local ambassadors. In addition to online campaigns on Meta (Facebook, Instagram), Google, and LinkedIn, posters in the regions where the locations are based are part of the campaign.
Real people instead of models
At the heart of the RE/MAX Remaximal campaign is its own video and photo content. Over the course of three days of filming, Mind Studios photographed and filmed the office teams and real estate agents at the participating locations—real people, not professional models. According to the press release, the goal is to raise regional awareness of the faces behind the RE/MAX offices and to strengthen personal trust in local real estate agents.
Rainer Jöhl, CEO of RE/MAX Switzerland, sums up the campaign’s focus: «Remaximal stands for what RE/MAX has been known for for more than 50 years: doing our utmost for our clients when it comes to real estate. With this campaign, we’re showing that national strength and local presence aren’t a contradiction for us—they’re our promise.»
Mind Studios as the lead agency
As the lead agency, Mind Studios handled the concept development, the three-stage campaign architecture, the photo and video production, the development of all advertising materials for all channels and language versions, and the campaign booking. Daniela Kleck, CEO of Mind Studios, explains the approach: «A national campaign that resonates locally needs real faces. We wanted to show who really makes up RE/MAX in the regions: individuals who know their clients and earn their trust.»
Mind Studios was founded in Basel in 2004 and, with more than 20 employees, is one of the leading social media agencies in northwestern Switzerland. According to the agency, it combines strategic thinking with creative execution and technological expertise, focusing on social media, campaigns, and performance marketing.
Further information on the campaign: https://www.mindstudios.ch
Contact at RE/MAX Switzerland: Rainer Jöhl, CEO. Contact at Mind Studios: Daniela Kleck, CEO.
