Coop relies on Adscreen network

In collaboration with Geneva-based Neo Advertising, Coop is equipping all of its shopping centers with flat screen networks. In 21 Coop shopping centers, 400 high definition LCD flat screens with a screen diagonal of 107 cm are to be installed. The program content will inform and entertain customers from 1 September. General information from the shopping centers and daily news, entertainment and commercial messages will make up the mix, Coop announced on Tuesday. After a first promising experience with Neo Advertising, Coop has decided to extend the initial project to all shopping centers. Neo Advertising, for its part, has set itself the goal of becoming the pan-European market leader in the point-of-sale ad screen medium.