Andreas Caminada Becomes Brand Ambassador for American Express
American Express has named Andreas Caminada as its first brand ambassador in Switzerland. The partnership strengthens the brand's commitment to culinary excellence and provides Platinum Card and Centurion members with new opportunities to experience Switzerland's finest dining.
Andreas Caminada Named American Express's First Brand Ambassador in Switzerland
American Express is further expanding its commitment to fine dining and culinary arts: With Andreas Caminada, the brand welcomes one of the country’s most renowned chefs as its first Brand Ambassador in Switzerland. American Express cards are issued exclusively by Swisscard in this country. At the same time, American Express is becoming the Presenting Partner of «Caminada. The Magazine.» The partnership, which stems from the long-standing collaboration with GaultMillau Switzerland, is intended to build on shared values such as quality, hospitality, and first-class service—as well as the joy of bringing people together.
Culinary experiences have been among the top “Passion Points” for Platinum Card and Centurion members for many years. According to American Express, Caminada’s philosophy—which combines culinary excellence with attention to detail and an uncompromising commitment to quality—makes him the ideal partner for this positioning.
Andreas Caminada American Express: What Platinum Card and Centurion members can expect
For Platinum Card and Centurion members in Switzerland, this partnership is set to open up new opportunities to discover the world of Andreas Caminada: from hand-picked dining experiences and curated moments of indulgence to exclusive access to special events and inspiring encounters. In addition, they will receive select issues of «Caminada. The Magazine»—featuring in-depth insights into the people, places, and ideas that shape his work and philosophy.
The partnership is complemented by joint social media content and the integration of American Express into editorial formats. According to the press release, the focus is on stories that inspire and offer a behind-the-scenes look at Swiss cuisine.
Andreas Caminada himself notes: «Culinary art thrives on exchange—between people, places, and ideas. It brings people together, stirs emotions, and creates experiences that linger in the memory. Our collaboration with American Express opens up new opportunities to highlight these connections and breathe life into them.»
Widespread involvement in the Swiss restaurant scene
Guido Müller, CEO of Swisscard, explains the choice of partner: «Dining has been one of our cardmembers» greatest passions for many years. Andreas Caminada embodies a level of excellence and hospitality that perfectly aligns with our understanding of service and special moments.”
In addition, American Express is continuously expanding its activities in the dining sector: Through the «Platinum Dining» benefit and select events, the brand is strengthening its presence in the Swiss dining scene. Curated restaurant recommendations are developed in collaboration with GaultMillau Switzerland. Since 2019, American Express has also been supporting «GaultMillau POP!»—a platform for young restaurants and bars with innovative concepts.
For more information about the American Express Platinum Card, visit www.swisscard.ch available.
