Journalists from French-speaking Switzerland criticize PR tendencies in the media
More than 500 journalists from French-speaking Switzerland have signed a petition whose main demand is a clear separation between advertising and editorial content.
Over 500 journalists from French-speaking Switzerland have signed a petition calling for a clear separation between advertising and editorial content. The group "Info en danger" ("Media in danger") writes in a communiqué that in recent years, under the pressure of declining advertising revenues, the boundary has become increasingly blurred. Publishers have forced editorial teams to make ever greater concessions to advertisers and the focus is increasingly on entertainment and less on information. However, independent and credible media reporting is a fundamental right of citizens and a duty for journalists and publishers. This is stated in the "Declaration on the Rights and Duties of Journalists".
As the news agency SDA reports, the 556 signatories of the petition complain that editorial resources have been steadily cut in recent years. The necessary resources must be made available to ensure serious and credible journalism.
As the news agency SDA reports, the 556 signatories of the petition complain that editorial resources have been steadily cut in recent years. The necessary resources must be made available to ensure serious and credible journalism.
