Sport1.de launches Swiss sister site

The German sports portal Sport1.de is expanding into Switzerland and launching Sport1.ch in cooperation with the sports agency Sport Management. In addition to current reporting, background stories and statistics from the whole world of sport, the editorial focus is mainly on the national level, according to a press release. The sports highlight of the coming weeks will be the 2006 World Cup with a focus on the Swiss national team. With regard to the 2008 European Football Championships in Austria and Switzerland, Sport1.ch and the existing Sport1.at platform (Austria) are also expected to provide optimum market coverage. In terms of marketing, the synergies between Sport1.de, Sport1.at and Sport1.ch are to be utilized and expanded to a greater extent in future.