Name Change: BRIGHT Entertainment AG Becomes Bright Live AG
After 23 years, the Zurich-based live communications agency Bright is operating under a new name: BRIGHT Entertainment AG is now Bright Live AG—a logical step that formally anchors its strategic focus as a LiveCom intelligence agency.
Bright Live AG Rebranding: More Than Just a New Name
As of June 3, 2026, the Zurich-based event and live communications agency BRIGHT will officially operate under the name Bright Live AG. The Bright Live AG rebranding is not merely a cosmetic change, but the formal result of a strategic realignment that was initiated back in March of this year. At that time, the company repositioned itself as a «LiveCom Intelligence Agency»—an agency dedicated to making live experiences more measurable and sustainable through the targeted use of artificial intelligence, data analysis, and content strategies. The previous company name, BRIGHT Entertainment AG, no longer accurately reflected this range of services.
23 Years of Focus on Live Communication
Since its founding 23 years ago, the owner-managed agency has, by its own account, always focused on the conception and implementation of holistic live experiences. The agency specializes in brand experiences, employer branding, event marketing, and ultra-first-class private events. Emotional entertainment has always been an important tool in this process, according to the agency—but the strategic core has been, and remains, live communication. That is precisely what the new name is intended to convey at first glance.
Christian Studer, founder and CEO, sums it up: «For over two decades, we’ve been creating tailor-made event experiences. Entertainment has always been a tool, but our core focus has consistently been strategic live communication. With our new name and the tagline »beyond the moment,’ we’ve come full circle. We’re making it unmistakably clear what we stand for: intelligent live communication that has an impact far beyond the actual moment of the event and delivers measurable results.”
New location, same contacts
Alongside its strategic and rebranding efforts, the company has also embarked on a new chapter in terms of its physical location: Back in April, the team moved into its new office at Schipfe 32 in the heart of Zurich. For existing customers and partners, however, the name change will not result in any operational changes. All points of contact, services, and ongoing projects remain unchanged. The recently introduced «BRIGHT Ecosystem,» which is designed to provide customers with access to leading expertise in the areas of AI, data, and content, will also continue seamlessly. The established BRIGHT brand identity also remains unaffected—the company will continue to operate in the market under this well-known brand.
For more information about Bright Live and its services, visit https://www.brightlive.ch.
