Four books that might interest you
Marketing, organization, and collaboration are undergoing fundamental changes driven by AI, new work models, and increasing demands for self-management and connectivity. Visibility is increasingly emerging in generative systems; leadership must simultaneously ensure well-being and performance; and successful work is increasingly shaped by flexible forms of collaboration. In collaboration with GetAbstract, we present four recent books that provide a concise overview of these developments and offer practical insights for shaping the future of marketing, leadership, and organization.
In collaboration with GetAbstract, we’re highlighting four books in the fields of marketing and communications. This time: «Generative Engine Optimization,» «The Mentally Healthy Organization,» «Kettensprenger,» and «No One Wins Alone.».
Generative Engine Optimization
Optimize for Greater Visibility & Reach on ChatGPT & Co.
Andre Alpar, Magdalena Mues, Matthäus Michalik, Martin Grahl, and Franziska Schneider
Publisher: Rheinwerk Verlag
Publication year: 2026
Pages: 340
ISBN: 9783367114269
Google Search is losing its monopoly: AI bots are becoming the new gatekeepers of the web. What does this mean for brands that want to stay visible? The authors of this book provide a smart, well-structured, and technically sound introduction to GEO: Generative Engine Optimization. They emphasize that, in a discipline that is still in its infancy, their book can only offer a preliminary overview. A very useful strategic guide for anyone who wants to understand and master GEO.
getAbstract rating: 9
Qualities:
- Practical Examples
- Innovative
- Feasible
The Mentally Healthy Organization
How it regulates itself.
Silke Schemer
Publisher: Barbara Budrich Publishing
Year of publication: 2025
Pages: 190
ISBN: 9783847431725
How can performance be ensured without overburdening people? Silke Schemer answers this question with a structured management approach that translates psychological insights directly into organizational design. She argues that self-management is the crucial resource of modern organizations. The multitude of levels, concepts, and models enhances analytical precision but also makes for a challenging read. Those who embrace this depth will gain a thoroughly developed framework for organizational health.
getAbstract rating: 7
Qualities:
- Streamline Workflows
- Managing Sales Teams
- Managing Teams and Departments
- Boost Team Performance
Chain breaker
More Freedom, More "We" – The Path to Self-Determined and Successful Work.
Ingo Hamm
Publisher: Vahlen
Year of publication: 2025
Pages: 280
ISBN: 9783800677726
Having been working from home just a short while ago, many employees are now being instructed to return to the office. Business psychologist Ingo Hamm uses vivid examples to illustrate how frustrated many team members are by this development. He analyzes the issue from a psychological perspective to derive practical recommendations for managers. The author’s love of language does lead him to some repetitions that could be omitted without affecting the content. However, anyone who wants to understand the strengths and weaknesses of working from home and in the office—and find the ideal balance—would be well advised to read this book.
getAbstract rating: 8
Qualities:
- Outspoken
- Practical Examples
- Feasible
No one wins alone
Structured Networking—The Underestimated Path to Success.
Carsten Sudhoff
Publisher: Haufe
Publication year: 2026
Pages: 198
ISBN: 9783689510350
Carsten Sudhoff is convinced that networking is an underrated skill for the future. At some point, everyone faces a complex challenge where they need support. Those who can rely on a strong network then have access to the expertise and skills of others to solve the problem. Sudhoff, a professional networker, offers clear tips and explains in practical terms how to turn mere contacts into a reliable network. While some examples seem a bit contrived, the book is still worth reading for anyone who wants to build and maintain a structured network.
getAbstract rating: 8
Qualities:
- Practical Examples
- For Beginners
- Feasible
