Significantly fewer newspaper advertisements in April

According to data from Wemf AG für Werbemedienforschung, newspaper advertisements in the Swiss daily and regional weekly press fell by 7.2 percent in April 2006 compared to the previous year. However, three fewer issues were published in April than in the previous year due to the Easter holidays, which fell in April. On the other hand, there were five Sunday editions in April.
Commercial advertisements fell by 7.8%. Income from job advertisements continued its positive trend and increased by 4.9%. The financial and business press suffered a 5.2% decline in advertisements compared to April of the previous year. The general press, on the other hand, saw an increase of 6.1% compared to the previous year. The Sunday press recorded an overall increase of 43.4%. This year, however, there were five Sundays in April rather than four as in the previous year.

The figures for the specialty and trade press below relate to page volumes. The specialty press recorded a 9.1% decline in advertising. The trade press, on the other hand, recorded a 2.3% increase in revenue.