VIVA Switzerland significantly increases market share

The market leader in the music television segment proves that the diversification strategy adopted last year and the more hit-heavy focus are meeting the interests of viewers. Since the start of the repositioning in the first quarter of 2005, market shares have increased by 43 percent to an average market share of 2 percent. This means that VIVA is watched by half a million viewers every day, 205,000 of whom are in the target group of 15 to 34-year-olds. The data is based on Telecontrol data from Publica Data. VIVA Switzerland announced on Monday that young women, who already make up 57 percent of the audience, are primarily responsible for the pleasing viewing figures. A year ago, they were still underrepresented in the audience. VIVA is also enjoying growing popularity online, with a 138 percent increase in page impressions compared to the same quarter last year. The VIVA community now has over 32,000 registered members, the press release continues.