RTS Tower Sale in Geneva: SRG Remains the Main Tenant
SRG SSR has sold the historic RTS Tower in Geneva, thereby continuing to optimize its locations. However, as the future primary tenant, it will remain at the site.
Sale of the RTS Tower in Geneva Marks a New Chapter for SRG SSR
On May 28, 2026, SRG SSR finalized the sale of the «La Tour RTS» property in Geneva. According to the public media organization, this step marks the beginning of a new chapter for the historic site—while also advancing the optimization of its real estate portfolio. The sale of the RTS Tower in Geneva was announced in an ad hoc disclosure pursuant to Art. 53 of the Listing Rules.
The transaction includes both the sale of the property and a long-term lease agreement: SRG SSR is acting as the seller and will simultaneously become the building’s future primary tenant. The buyer was not named in the announcement.
Location Optimization as a Strategic Measure
According to SRG SSR, the sale of the RTS Tower in Geneva is part of a broader strategy to optimize the organization’s locations. The press release states that the transition from an owner-occupied to a tenant model should enable the organization to allocate its resources more effectively. No specific details regarding the sale price or the terms of the lease were disclosed.
The RTS Tower is considered a historic landmark of Western Swiss television and radio. However, the sale will not affect operations at the Geneva location, as SRG SSR will remain there as the primary tenant.
Sale of the RTS Tower in Geneva in the Context of Media Transformation
The transaction reflects a trend that many media companies in Switzerland and Europe are following: the separation of real estate assets from their core business. Given the increasing economic pressure on public broadcasting, the move is intended to help focus operational resources on actual media production. The SRG SSR left open whether and to what extent the proceeds from the sale would directly benefit programming.
