Foundation of "Mediapulse" for media research
According to the new Radio and Television Act (RTVG), quantitative media research is to be conducted in the future by a foundation independent of SRG SSR.
According to the new Radio and Television Act (RTVA), quantitative media research is to be conducted independently of SRG SSR within the framework of a foundation in future. As SRG SSR announced on Tuesday, it intends to implement this decision in two stages. Firstly, the current "Media Service Center Forschungsdienst" (MSC FD) will be outsourced to the newly founded subsidiary "Mediapulse AG". Secondly, once the new RTVA comes into force, SRG SSR will set up a foundation and transfer all the assets of Mediapulse AG to this foundation. This outsourcing will put an end to SRG SSR's previous dual role as producer and recipient of data. In line with the principles of corporate governance, SRG SSR will in future be able to act as a "simple customer". The SRG SSR management proposes to the SRG SSR Board of Directors that the subsidiary "Mediapulse AG" be founded with retroactive effect from January 1, 2006.
The outsourcing of the research service means a loss of research and analysis expertise for SRG SSR idée suisse. However, retaining this expertise is of great importance. SRG SSR's future research policy is based on three pillars: Firstly, on the definition of principles on the lines and strategies of research; secondly, on the creation of the position of a "Media Department GD" to advise and support the Directorate General and the Executive Board in matters of media and audience research. And thirdly, a "SRG SSR Audience Research" network will be set up, consisting of the GD Media Unit, the media officers of the business units and the Publisuisse research managers.
The outsourcing of the research service means a loss of research and analysis expertise for SRG SSR idée suisse. However, retaining this expertise is of great importance. SRG SSR's future research policy is based on three pillars: Firstly, on the definition of principles on the lines and strategies of research; secondly, on the creation of the position of a "Media Department GD" to advise and support the Directorate General and the Executive Board in matters of media and audience research. And thirdly, a "SRG SSR Audience Research" network will be set up, consisting of the GD Media Unit, the media officers of the business units and the Publisuisse research managers.
