Roland Rothenbühler heads the Programmatic division at Audienzz
Effective June 1, Roland Rothenbühler will assume the role of Head of Programmatic and take charge of Audienzz’s programmatic business in Switzerland and Austria.
Audienzz is gaining an experienced programmatic specialist in Roland Rothenbühler, effective June 1. In his new role, he will be responsible for the company’s programmatic business in Switzerland and Austria. According to the announcement, he will drive the further development of programmatic activities across Audienzz’s various business units—with a focus on improving performance, innovative monetization approaches, and closer collaboration with publishers and advertisers in both markets.
Seven years of programmatic experience at TX Group
Roland Rothenbühler brings many years of experience in programmatic advertising and digital advertising. Over the past seven years, he served as Head of Programmatic at companies within the TX Group: first at TX Markets Advertising, then at Goldbach, where he was responsible for the programmatic monetization of inventory for 20 Minuten, Goldbach Publishing, and the Goldbach Audience Network. Prior to that, he held various positions in programmatic advertising and digital marketing, including roles at Scout24 Switzerland and Omnimedia.
Thomas Müller, Commercial Director at Audienzz, commented on the appointment: «With Roland, we’re bringing a proven programmatic specialist on board who combines market insight, technological expertise, and operational experience.»
