SRG Cultural Performance Analysis: Culture Across All Channels
A systematic analysis of SRG’s cultural programming—commissioned for the first time—shows that culture is an integral part of the offerings of all regional units—whether television, podcasts, online, or social media.
SRG Cultural Impact Analysis: First Systematic Study
For the first time, SRG has commissioned a systematic analysis of its cultural output. The SRG Cultural Output Analysis focused on content from four areas: television, audio and podcasts, online articles, and social media. The results are intended to show the extent to which culture is actually embedded in the public broadcaster’s editorial offerings.
Culture is firmly rooted in all regional units
According to the findings of the analysis, culture is an integral part of the programming of all SRG regional units. The company states that this underscores its cultural mission as a public media institution. The study provides, for the first time, a data-driven basis for evaluating cultural engagement—across language regions and channels.
Four Channels in the Spotlight of the Analysis
The press release notes that the breadth of the content analyzed is particularly noteworthy. In addition to traditional television formats, the analysis also included audio productions and podcasts, digital online articles, and content on social media platforms. The analysis thus reflects the contemporary media mix that SRG offers its audience. The inclusion of social media and podcasts demonstrates that cultural reporting today extends far beyond linear television programming.
According to SRG, this first-of-its-kind systematic survey lays the groundwork for future decisions regarding programming and resource allocation in the cultural sector. The press release does not specify how the results will be incorporated into the programming strategy.
More information about SRG and its offerings is available on the official website: https://www.srgssr.ch
