20-Minute World Cup Prediction Game: Soccer Fever Across Switzerland

Starting now, 20 Minuten is getting its readers in the mood for the 2026 World Cup with a major prediction game. The 20 Minuten World Cup prediction game is open to individuals as well as clubs, companies, families, or entire communities that want to compete in their own prediction groups. Separate leaderboards will be published for these groups.

How the 20-Minute World Cup Prediction Game Works

The game mode is straightforward: In the preliminary round, you predict a win, a loss, or a tie for each match. Starting with the knockout rounds and continuing through the final, players must predict which team will advance. Correct predictions and bonus questions earn points. Join in and compete against the community—or go head-to-head with 20 Minuten experts Ana Markovic and Daniel Gygax.

Roger Spillmann, Head of Commercial Publishing at 20 Minuten, says: «With our World Cup prediction game, we’re getting Switzerland into soccer fever. Everyone can join in and compete against friends or against our experts Ana Markovic and Daniel Gygax. This creates one of the largest prediction communities, with many prediction groups and very attractive prizes.»

Prizes with a total value of more than 40,000 francs

Whoever tops the leaderboard at the end wins a Hotelplan trip to one of the three World Cup host countries—the U.S., Canada, or Mexico—valued at 10,000 francs. There are a total of 51 prizes to be won, including a Kontiki trip in Europe for four people worth 8,800 francs, a signed jersey from the Swiss national team, a Samsung TV, and appliances from Fust. The FIFA Museum is also giving away two exclusive tickets to the 2026 World Cup final in New York (New Jersey).

Integration into the app, editorial team, and advertising market

20 Minuten brings the prediction game to the forefront and integrates it directly into the app, where users can follow all the games via live updates. The editorial team also covers stories off the field: from the perfect look for public viewings to passionate superfans and private glimpses into the players’ daily lives. The goal is to turn soccer into a cultural experience that brings together trends, emotions, and current events across various media platforms.

According to 20 Minuten, the prediction game offers advertisers special sponsorship packages and specific advertising formats related to the World Cup. Swisslos and Sporttip are cited as the first example: The company is set to be featured in every game with betting odds and a direct link.

The World Cup prediction game is now available: https://tippspiel.20minuten.ch/