NetGrowth Drives Programmatic Curation Forward in the DACH Region
NetGrowth has become Multilocal's exclusive distribution partner in Switzerland, Germany, and Austria, thereby expanding its programmatic offerings.
NetGrowth as the Exclusive DACH Partner for Programmatic Curation
Swiss digital marketing specialist NetGrowth is expanding its international partner portfolio: Effective immediately, the company has assumed the exclusive sales partnership for Multilocal’s programmatic curation solutions in the DACH markets—that is, in Switzerland, Germany, and Austria. The partnership is designed to provide advertisers and agencies in the region with access to more transparent, performance-driven, and intelligently curated media solutions.
NetGrowth already represents several established international partners in the digital advertising sector and offers local consulting, market access, and operational support. Through its new partnership with Multilocal, this offering is being expanded to include curation and analytics capabilities—a move the company describes as strategically significant.
cureon®: The Curation Intelligence Engine at the Heart of It All
At the heart of the offering is cureon®, Multilocal’s curation intelligence engine. The technology is designed to help advertisers run more efficient and transparent programmatic campaigns in premium digital media environments. It is available across multiple programmatic platforms and supply-side platforms, enabling advertisers and agencies to access curated inventory, data-driven audience targeting, and continuous optimization—without being tied to a single platform or ecosystem.
Multilocal was founded in 2019 by two former Microsoft executives. Their vision: to simplify the open web so that advertisers can reach their target audiences across their preferred media—and thereby directly address inefficiencies in the digital advertising market. The focus is on curated marketplaces, high-quality media environments, data intelligence, and a more efficient connection between supply and demand within the programmatic ecosystem.
First Market Successes in Switzerland for Programmatic Curation DACH
In the first few months of their partnership, NetGrowth is said to have already achieved initial market success in Switzerland: According to the press release, four agencies and five clients are already actively working with both companies. This demonstrates that the demand for curated, transparent, and high-performance programmatic solutions continues to grow.
Arend Hendriks, Managing Director of NetGrowth, comments on the partnership: «This partnership sends a strong signal and reaffirms our position as a reliable local partner for international AdTech companies. Multilocal offers exactly what the market needs today: greater transparency, higher quality in programmatic buying, and measurable performance.»
James Leaver, co-founder and CEO of Multilocal, adds: «NetGrowth has built strong market relationships and offers valuable local expertise to agencies and advertisers who need to navigate an increasingly complex digital landscape. Together, we aim to expand access to more transparent, intelligently curated, and performance-driven programmatic solutions throughout the region.»
As part of the reseller partnership, NetGrowth will be responsible for local market development, consulting, and support for agencies and advertising clients in Switzerland, Germany, and Austria.
For more information about NetGrowth and its program offerings, visit: https://www.netgrowth.ch
