comm.focus 2026: The Evolution of Government Communication
On October 29, 2026, comm.focus 2026 will take place at the Kongresshaus Zürich. This industry event will explore how public institutions can communicate credibly and effectively in an era of disinformation, polarization, and digital transformation.
How can government agencies communicate effectively amid digital transformation?
On October 29, 2026, comm.focus 2026 will be held at the Kongresshaus Zürich and will focus on the growing challenges of government communication. The event will focus on how public institutions can communicate credibly, clearly, and effectively in an environment marked by digital transformation, rising expectations, disinformation, and polarization. The event is aimed at communications professionals in government agencies, managers in administration and public institutions, and other experts involved in shaping public communication.
According to the press release, the goal of comm.focus 2026 is to bring together perspectives from research, professional practice, and public debate and to derive concrete ideas for everyday professional life from them.
High-Profile Speakers at comm.focus 2026
The program will feature high-profile speakers who will offer inspiration and shed light on different perspectives on the future of government communication. Highlights include keynote addresses by Roger de Weck, Michael Hermann, and Prof. Dr. Mark Eisenegger. According to the program, Martin Bühler, President of the Government of the Canton of Graubünden, will demonstrate how effective communication in the day-to-day work of government agencies can be achieved through a sense of closeness. The program will be complemented by research insights on media impact and media usage, practical ideas from the field of government communications, and opportunities for discussion and networking. TV host Annina Campbell will moderate the event.
Complex Conditions as Drivers
«Today, government communications must achieve more than ever before. They should inform, provide guidance, and build trust—all under increasingly complex conditions,» says Daniel Camenisch, communications expert and founder of comm.focus. The event offers relevant insights and a framework for exchange and collaborative thinking.
Outlook: Crisis Communication and Professional Conference in Davos
Following comm.focus 2026, another comm.focus event on the topic of effective crisis communication will take place in the spring of 2027. On October 7 and 8, 2027, Commsummit will also host the two-day Swiss Professional Congress on Communication in Davos.
Further information and registration: https://commsummit.ch/forum
