Media Focus reports excellent advertising April
According to the „Advertising Market & Media“ trend study by Media Focus, advertising spending in April was 6.2 percent higher than in the same month last year. The cumulative figure since the beginning of January also shows positive results for the 2006 advertising year, with an increase of 2.9 percent.
According to the trend study "Advertising Market & Media" by Media Focus, advertising investments in the advertising month of April were 6.2 percent higher than in the previous year. The cumulative figure since the beginning of January also gives the 2006 advertising year good marks: It is 2.9 percent better than 2005. Both the advertising month of April and the cumulative figure since the beginning of January represent best marks since Media Focus began taking measurements, Media Focus announced on Monday evening.
Broken down by media group, cinema performed best in a year-on-year comparison with an increase of 20%. It was followed by daily newspapers with a sensational plus of 17% and poster advertising with a plus of 7%. TV advertising increased by 3 percent. Radio suffered the biggest setback with a drop of 15%, followed by teletext (-8%) and specialist magazines (-3%).
The following key markets increased their advertising investments in April compared to the previous year: energy (+100%), cleaning (+31%), telecommunications (+29%) and clothing (+27%). The key markets of transport (-22%), watches/jewelry (-19%) and consumer electronics and IT (both -12%) invested significantly less than in April 2005.
In the ranking of the largest advertisers, Migros is in first place ahead of Coop, Swisscom, Nestlé and l'Oréal.Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two globally active market research companies IHA-GfK AG and
ACNielsen SA/Nielsen Media Research.
Broken down by media group, cinema performed best in a year-on-year comparison with an increase of 20%. It was followed by daily newspapers with a sensational plus of 17% and poster advertising with a plus of 7%. TV advertising increased by 3 percent. Radio suffered the biggest setback with a drop of 15%, followed by teletext (-8%) and specialist magazines (-3%).
The following key markets increased their advertising investments in April compared to the previous year: energy (+100%), cleaning (+31%), telecommunications (+29%) and clothing (+27%). The key markets of transport (-22%), watches/jewelry (-19%) and consumer electronics and IT (both -12%) invested significantly less than in April 2005.
In the ranking of the largest advertisers, Migros is in first place ahead of Coop, Swisscom, Nestlé and l'Oréal.Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two globally active market research companies IHA-GfK AG and
ACNielsen SA/Nielsen Media Research.
