Charli xcx Becomes a Nothing Brand Ambassador and Shareholder
Artist Charli XCX is set to become Nothing’s first global brand ambassador and newest shareholder. The global campaign «NOTHING (CHARLI XCX)» launches today and highlights the Headphone (a) with 135 hours of battery life.
Charli xcx: First Nothing Brand Ambassador to Hold a Stake in the Company
London, May 12, 2026 – Nothing and Charli xcx today announced a partnership that brings together one of the most influential artists of her generation with a technology brand that shares the same creative vision. As the newest shareholder and first global brand ambassador for Nothing, Charli xcx marks a new creative chapter for the brand.
As a shareholder, Charli xcx will join a global group of cultural figures that includes The Weeknd, Casey Neistat, and Swedish House Mafia, among others. They support Nothing not only as a company behind award-winning technology, but also as a platform for creative expression.
A United Front Against Monotony
Charli xcx describes her motivation for the collaboration this way: «When I’m working creatively, I’m always thinking about how my work will be experienced out there in the world. I love the sound and design of Nothing headphones. The fact that Nothing puts creatives at the center is exactly what I’m looking for in a partnership.»
Carl Pei, co-founder and CEO of Nothing, explains his choice of partner: «I’ve been a fan of Charlie’s work for years. When we started talking, it quickly became clear how similarly we view many things. The tech industry has spent a decade making everything quieter, more minimalist, and more monotonous. Charli has spent her career in pop music doing exactly the opposite. That’s exactly the attitude we want for Nothing. She’s joining us as a shareholder and partner, and the campaign launching today is just the beginning of what we’re working on together.»
The «NOTHING (CHARLI XCX)» Campaign»
The global campaign is titled «NOTHING (CHARLI XCX)» and was photographed in London by Aidan Zamiri, Charli XCX’s longtime creative partner. The campaign centers on the Nothing Headphone (a): Charli XCX wears the headphones for five days straight, showcasing their industry-leading battery life of 135 hours.
Growth at the Intersection of Technology and Culture
Nothing recently raised $200 million in a Series C funding round at a valuation of $1.3 billion. The partnership with Charli xcx demonstrates the direction in which the company is steering this growth: toward a new kind of business at the intersection of technology and culture, built in collaboration with the creative community.
Nothing was founded in London in 2020 and, according to the company, is now one of the fastest-growing brands for smartphones and consumer audio worldwide. The company is reportedly backed by 11,000 community investors and more than 450 million U.S. dollars from leading global investors.
More information about the Nothing Headphone (a) and the campaign is available at https://nothing.tech.
Person in charge at Nothing: Carl Pei, co-founder and CEO. Campaign Photography: Aidan Zamiri. Nothing Press Contact: Celina Rauterberg, [email protected]. PR Switzerland: Sylvana Zimmermann, Jenni Communications.
