Digital Real Estate Marketing: UNITUM St. Gallen Interactive
For the UNITUM St. Gallen residential project, which features 110 apartments, the agency andfrank developed an interactive digital marketing platform with a 3D listing tool—designed from the users’ perspective and going far beyond traditional real estate websites.
A New Approach to Digital Real Estate Marketing: andfrank and UNITUM St. Gallen
How do you present a real estate project with 110 apartments in a way that keeps it easy to navigate despite its size, while also conveying a sense of high quality and intuitiveness? This question marked the beginning of a collaboration between the real estate developer D+D Immobilien, the marketing firm Aforia Immobilien, and the agency andfrank. The result is a digital marketing platform for the UNITUM St. Gallen project—an approach to digital real estate marketing that thoroughly reimagines traditional real estate websites: interactive, visually minimalist, and designed entirely from the users’ perspective.
Complex Requirements, Clear Solution
The challenge was multifaceted: multiple buildings, a wide variety of apartment types, numerous floor plans, and a high volume of information. It quickly became clear that a traditional presentation using PDF lists, tables, or static apartment overviews would not meet the project’s requirements. At the same time, the website was intentionally designed to remain easy to understand and to quickly guide prospective tenants to the right apartment.
The result is this interactive real estate platform www.unitum-sg.ch with a freely navigable 3D listing tool at its core. Users can explore the buildings directly within the model, switch between different views, select apartments, and filter results by number of rooms, price, square footage, or garden access. In addition, users can compare apartments and proceed directly to the application process from the respective detail page.
User guidance modeled after high-quality e-commerce platforms
The user experience is deliberately modeled after modern digital product experiences and high-quality e-commerce platforms: clearly structured, visually minimalist, and easy to use. Architectural visualizations, property listings, and the digital leasing process all integrate seamlessly. According to UNITUM St. Gallen, this has resulted in one of the most modern real estate websites in Switzerland—a digital platform that not only showcases living spaces but also brings them to life.
More information about andfrank's work: www.andfrank.com
Person in charge at andfrank: andfrank ag, brand communication & healthcare marketing, Frauenfeld & Zurich. Real Estate Development: D+D Real Estate. Marketing: Aforia Real Estate.
