"Le Matin Bleu" cooperates with "Saisonküche"
Just in time for the World Cup, readers of the free newspaper in French-speaking Switzerland will find a TV-dinner recipe every Thursday from „Cuisine de Saison,“ the French edition of the Swiss cooking magazine „Saisonküche.“.
From the end of May, readers of the free newspaper in French-speaking Switzerland will be able to find a TV dinner recipe from "Cuisine de Saison", the French edition of the Swiss cooking magazine "Saisonküche", on Thursdays. According to the press release, "Le Matin Bleu" is thus offering an additional service for the young target group and "Saisonküche" is strengthening its presence in French-speaking Switzerland. It is also interested in introducing younger target groups to home cooking. According to its own figures, "Le Matin Bleu" has over 244,000 regular readers, the majority of whom are aged between 15 and 34.
