Burda wants to grow - on the Internet
In light of the slump in its core business, the Burda Group plans to significantly expand its online operations. Burda aims to double its online revenue within two years, thereby repeating the success of the past two years.
In view of the slump in its core business, the Burda Group intends to massively expand its Internet activities. Within two years, Burda wants to double its Internet sales and thus repeat the success of the last two years. To achieve this, the Group would not shy away from major investments, even if this meant up to 500 million euros. Candidates abroad are more likely to be considered, as the domestic market is largely spread out. Jürgen Todenhöfer, Vice President of the publishing house, said on Tuesday in Munich that Hubert Burda Media was ideally positioned for the Internet age. Magazine brands have great potential in the digital media world. However, the core business continues to be highly interesting as it generates good returns.
