Brilliance when grilling
Food Publicis came up with a humorous launch campaign for Migros' bargain-hunting platform to mark the opening of the barbecue season.
Food For the opening of the barbecue season, Publicis came up with a humorous launch campaign for Migros' strategic bargain-hunting platform. Instead of the classic hunting trophies, the daily barbecue offers - from chicken to barbecue tongs - were neatly presented on a beautiful wooden disc. The campaign is holistic: not only in advertisements, but also at the checkout with flyer sampling, on carrier bags, with tasting counters and much more.
