Amrein-Pieren: Campaign developed for Laurastar

The Bern-based agency Amrein-Pieren has created a campaign for Laurastar to promote the ironing company's 30th anniversary.

For 30 years of passion for ironing with steam, there are many offers to discover in the anniversary year 2010, in particular the Laurastar 30 ironing system, which was launched throughout Europe especially for this purpose, the agency writes in a press release. AP used an integrated concept to create the entire appearance of this anniversary product, from the logo/CD to the packaging design and poster. The integrated promotional concept will also be presented shortly.
Responsible at Amrein-Pieren Bern: Cédric Bussmann, Roman D.C. Amrein (CD, consulting), Christoph Bolz, Corina Burkard (AD). Design and cover: Multiple Design. Product design iron: Ateliers du Nord.
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