TV with plus again
GEMI Gross advertising investment in electronic media stagnated in April 2006 on the basis of the previous month at 316 points.
Advertising market Gross advertising investment in electronic media stagnated in April 2006 on the basis of the previous month at 316 points. The Goldbach Electronic Media Index (GEMI) even shows a decline of one point to 181 points for the Internet. However, as Bluewin's sales figures are missing, the picture is not entirely accurate. If the Bluewin data were integrated, web advertising would score significantly better. The data for the individual electronic media also show a lack of willingness to invest: only TV advertising rose by one index point to 323 points, thus returning to growth. Radio advertising, on the other hand, lost 4 points and fell to 243. Teletext also lost one index point in April, falling to 151. The GEMI is calculated by advertising marketer Goldbach Media. The index is based on data from Media Focus for advertising investments in Switzerland.
