Marketer of the Year 2026: Swiss Marco Greco in second place
Laurence Herbert, Chief Marketing Officer at Puratos, has been named European Marketer of the Year 2026. Marco Greco of Ochsner Sport took second place for Switzerland.
The European Marketing Confederation (EMC) named Laurence Herbert, Chief Marketing Officer at Puratos, European Marketer of the Year 2026 on April 23, 2026 in Vilnius, Lithuania. Second place went to Marco Greco, Head of Marketing at Ochsner Sport from Switzerland - a strong result for the Swiss market in a European comparison.
Ten national champions in the competition for Marketer of the Year
Marketing associations from all over Europe each nominated a national personality as their country's marketing champion. An independent international jury selected the winner from this group of ten finalists. The award ceremony took place during the LiMA CMO Summit Awards Ceremony in Vilnius.
Third place went to Stijn Mentrop-Huliselan from the Netherlands, Chief Marketing Officer at McDonald's Germany.
Herbert impressed with his strategic vision and international impact
Laurence Herbert impressed the jury with her strategic vision, her international impact and her ability to position marketing as a driver of transformation, innovation and sustainable growth, according to the EMC press release. Herbert works in her role at Puratos - a global food ingredients company that operates in more than 100 countries. She is considered one of Belgium's leading marketing personalities and is known as a speaker on topics such as consumer trends, brand transformation and the future of B2B marketing.
Martin Huisman, Chairman of the Jury, said: «Laurence stood out for her unique ability to combine brand building, innovation, customer focus and commercial performance.»
Laurence Herbert herself accepted the award with the words: «I am deeply honored to receive this recognition from the European marketing community. I have always believed that marketing has the power to create real value - not only for companies and customers, but also for society.»
Strong Swiss representation at the European Marketer of the Year
Marco Greco, Head of Marketing at Ochsner Sport, was selected to represent Switzerland. By finishing in second place, he achieved Switzerland’s best result in this competition. «Swiss Marketing (>swissmarketing.ch), the Swiss ecosystem for sales and marketing, was represented on the jury by Chris Pozzoli, who was joined by ten other board members from EMC (>emc.be) from all over Europe and even beyond.»
The European Marketer of the Year Award is presented annually by the EMC and recognizes the outstanding contribution of marketing managers to their organizations, economies and society. The competition is supported by 14 European marketing associations.
Further information on EMC and the award is available at https://www.emc.be.
