Ingo and Clyde take the e-car subscription to the Abo d'Azur
Wordplay instead of clichés: The Ingo Zürich agency is promoting the Clyde electric car subscription service with a fresh headline style and AI-generated visuals that exude a summery lightness.
The Clyde Electric Car Subscription Invites You to Explore This Summer
If you’ve always wanted to try out an electric car, this summer is your chance: The Clyde E-Car Subscription is available for three months at a discount of up to 45 percent. According to the provider, the subscription includes registration, insurance, taxes, additional drivers, tires, and service—as well as electricity, if desired. The agency Ingo Zürich is responsible for the accompanying campaign.
Abo d’Azur, Aboskana, Abonaco – Clyde Travels Through Words
The creative centerpiece of the campaign is a series of headlines that link well-known vacation destinations to the concept of a subscription: The Côte d’Azur becomes «Abo d’Azur,» Tuscany becomes “Aboskana,” and Monaco becomes “Abonaco.” The ads are designed to inspire people to spontaneously book a vacation with an electric car from Clyde and lead directly to the website, where they can choose the right subscription plan. Fabian Huber, Head of Marketing at Clyde, is enthusiastic: “We really like the headline style—let’s see where we end up this winter with ‘Aborosa’ or ‘Abofee.’”
AI-generated visuals with a photographic style
The vacation photos were taken in Zurich by photographer and AI media artist Dan Cermak. Although summer hadn’t quite arrived yet during the shoot, the resulting images radiate a sense of lightness and spontaneity. Cermak combines his photographic experience with generative tools, creating—according to Benjamin Franken, ECD at Ingo Zurich—«images that appear spontaneous and thrive on lightness, wit, and unexpected »authenticity.«» Franken adds: «He manages to use generative tools in his own recognizable style, thereby creating his own visual language even within this medium.» Huber also highlights the visual language: “The visual language brings a fresh touch to the sometimes overly sanitized visual worlds of advertising generated with AI.”
Campaign now live on all digital channels
The campaign has been running on all relevant digital channels since the end of April 2026. Further information and the available subscription plans can be found on Clyde's website: https://www.clyde.ch
Responsible at Clyde: Fabian Huber (Head of Marketing), Christopher Doerschel (Marketing Manager), Livia Decurtins (Marketing/Communications Manager)
Contact person at INGO Zurich: Benjamin Franken, Julia Staub, Michael Gallmann (Creative), Susi Martin (Project Manager), Galina Helbling (Strategy), Kim Prinzing (DTP), Swen Morath (CCO/CEO). Visuals: Dan Cermak/Artificial Ministry
Media Contact (Webrepublic): Philipp Hiemer (Digital Growth Strategist)
