Less sugar, more lightness: Delicia campaign of content and form
Inhalt und Form and iundf Media are launching a new campaign for Delicia’s low-sugar jams, bringing a fresh twist to bread with four charming designs.
Delicia campaign: Breakfast with a twinkle in the eye
A good day starts with a really good breakfast. If you treat yourself to a Gomfi bread with Delicia jam with less sugar in the morning, you are laying the best foundation for everything that is to come. This is exactly where the new Delicia campaign from Zurich-based creative agency Inhalt und Form comes in: with a wink, it shows how much lightness there is in less sugar.
At the heart of the campaign are four subjects with playful headlines: from «Less sugar, more hin und weggli» and «Less sugar, more bread motivation» to «Less sugar, more summit strikers» and «Less sugar, more confi dence». They get to the heart of the benefits: less sugar does not mean less indulgence, but more of everything that makes the day better.
«Eat the right breakfast» - Delicia campaign with nationwide reach
In keeping with the claim «Eat the right breakfast», the breakfast moment becomes the starting signal for an all-round successful day. The campaign shows that jam can also give pleasure beyond breakfast. iundf Media was responsible for media planning and implementation. Since mid-March, the campaign can be seen throughout Switzerland on social media and as a digital out-of-home at Coop Megastores, where it ensures a good mood from the very first bite.
Further information on the brand and the products can be found on the Inhalt und Form website: https://www.inhaltundform.com
Responsible at Hero: Anninka Kraus (Head Marketing), Neele Eggs (Marketing Manager)
Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Jil Tölderer (Art Director), Dario Brazerol (Copywriter), Berivan Günüc (Project Manager); Severin Spitzli (Mediapublisher), Andreas Bartneck (Head of iundf Media), Wolf Mocikat-Wein (Senior Programmatic & Media Specialist)
