Study: Email marketing with a slight increase in success

According to the latest e-mail trends from Epsilon Interactive International for the first quarter of 2006 in Europe, the Middle East and Africa (EMEA), the results indicate a stabilization of e-mail performance compared to the fourth quarter of 2005. 1.2 billion emails from Austria, Belgium, Denmark, France, Germany, Great Britain, Ireland, Israel, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and South Africa were analyzed for the study. One of the most important findings: The opening rates are already at 30 percent for the third quarter in a row. Another positive finding is a slight increase in click-through rates from 9.6 to 9.8 percent. This is a sign that email marketing programs are being well received by customers. Spam complaints also reached a new low of 0.36% in the campaigns surveyed.