New logo for SRG
To mark the merger of Radio DRS and Swiss Television (SF) on January 1, 2011, the parent company SRG is adopting a new logo—without the previous tagline «idée suisse.» SRG confirmed a report in the Sonntagsblick.
The "idée Suisse" will only disappear externally, but will remain as a claim for the company, as SRG spokesperson Daniel Steiner explained to the news agency SDA. The new logo will hardly be visible to television viewers and radio listeners. The renaming will have no effect on the names of the individual channels and programs, it said. These would be "adapted within the framework of the usual life cycles of the program brands". According to SRG, the costs of two million francs for the new brand name will be financed by savings of 30 million francs already made in the area of support (including IT, real estate and finance).
With the merger in German-speaking Switzerland, the consolidation of radio, television and online is complete in all language regions. The future name of the German-speaking part of SRG remained unclear on Sunday.
a secret of the company. The various public media channels in French-, Italian- and Romansh-speaking Switzerland had already been merged earlier under the heading of convergence.
With the merger in German-speaking Switzerland, the consolidation of radio, television and online is complete in all language regions. The future name of the German-speaking part of SRG remained unclear on Sunday.
a secret of the company. The various public media channels in French-, Italian- and Romansh-speaking Switzerland had already been merged earlier under the heading of convergence.
(New SRG logo. Image source: Sonntagsblick)
